Product analytics
We find out where users drop off, what makes them pay and what to build next, then turn the answer into a plan your team can act on.
Decisions based on data, not on the loudest opinion
Many products collect data nobody can trust: events are named inconsistently, attribution breaks between the ad and the install, and dashboards show vanity numbers.
We fix tracking first, then analyze the whole path, from the ad click or the store page to the paywall and the tenth session. The result is a short list of changes ranked by expected impact.
We do the same on our own apps every week, so recommendations are practical and tied to revenue.
What you get
- Tracking audit and planone event map for app, website and ads, with naming rules
- Attribution setupAppsFlyer, Adjust or GA4 so every install and lead has a source
- Dashboardsacquisition, activation, retention and revenue on one screen
- Funnel and cohort reportwhere users drop off and which cohorts stay
- Unit economicsCAC, LTV and payback by channel and country
- Paywall and pricing testsplans, trials and price points tested on real traffic
- Hypothesis backlogideas ranked by impact and effort, ready for the team
- CRM integrationBitrix24, amoCRM or HubSpot to follow leads to the closed deal
What we measure
AcquisitionWhere users come from
Channels, campaigns, keywords and store pages, with cost per install and per lead.
ActivationFirst value
Onboarding completion and the moment a new user first gets what they came for.
RetentionWho comes back
Day 1, 7 and 30 retention by cohort, platform and country.
MonetizationWho pays and why
Trial to paid conversion, ARPU, LTV and paywall performance.
MarketCompetitors
Competitor rankings, pricing, features and store reviews.
How we work
Access
Read-only access to analytics, stores, ad accounts and CRM.
Fix tracking
Missing and broken events are repaired first.
Analyze
Funnels, cohorts and unit economics by segment.
Prioritize
A backlog of hypotheses ranked by impact.
Test
A/B tests, then the next round.
Meditation & Sleep
A sleep app where every good night grows a companion, the Guardian. Our part: SEO landing page and pre-launch waitlist.
Questions
Do you need access to our accounts?
Read-only access is enough for the audit. We ask for editing rights only if you want us to fix tracking ourselves.
Is our product too small for analytics?
No. A few thousand users already give enough signal for funnel and retention analysis. We adjust methods to the volume you have.
Do you work only with apps?
No. We analyze websites, online stores and lead generation funnels too, including CRM data on closed deals.
Which tools do you use?
Firebase, Google Analytics 4, AppsFlyer, Adjust, Amplitude, Mixpanel, App Store Connect, Google Play Console and your CRM.
Works well with
Get a free SEO or ASO audit
Send a link to your website or app. We reply within one business day with a short report: what holds growth back and what to fix first.
- Search positions and technical issues
- Store listing, keywords and ratings
- Ad accounts and tracking