Contextual Advertising

Get hot leads for specific services directly from Google or Yandex search. Pay only for interested customers.

What is Contextual Advertising?

Officially, contextual advertising is a type of internet marketing where users see ads based on their search queries or interests. However, in reality, this term refers to any paid promotion in Yandex.Direct, Google Ads, or Bing Ads. For example, Yandex.Direct contextual advertising can be set up so that when searching for protective glass for a specific smartphone model, stores where this smartphone is available for purchase are offered.

Google Ads offers the following types of contextual advertising:

  • Search ads
  • Banner ads
  • Product ads
  • Video ads
  • Mobile app ads
Google Adwords

Google Adwords is a contextual advertising service from Google, mainly designed for the search engine, but also includes YouTube and Google partner sites. Text ads are shown to users based on what the client searched for on the internet. The key features of such advertising include:

  • Google has the largest audience in the world
  • Possibility to attract only hot customers who are already looking for your services
  • Ads can be shown only to people in a specific area of the city
  • Influencer marketing on YouTube

Yandex.Direct is the Russian counterpart of Google Ads. The main feature is a large coverage of Russian users. The average daily audience is about 50 million users. Yandex.Direct also has other features, including:

  • The cost per acquired customer may be lower than in Google
  • The audience does not overlap with other search networks

Contextual Advertising in Action

Contextual advertising, which can be ordered by submitting an inquiry, has the main advantage of precisely reaching the target audience and paying per click, not impressions. Yandex.Direct and Google Ads contextual advertising have several other advantages:

  • Audience coverage comparable to federal TV channels
  • Multiple targeting settings
  • Small budget to start with
  • Real-time tracking of statistics

Skillful Yandex.Direct setup will allow you to save on advertising and increase its effectiveness. Choosing Google Ads contextual advertising, you can start attracting potential customers from the first seconds. The reach of the search engine is so extensive that there will definitely be people among them who will buy the offered service or product. Google Adwords advertising is one of the popular, modern methods of promoting your brand.