Targeted Advertising
Advertising on social networks is an important traffic channel for any business. Start getting clients on the day of launching an advertising campaign. Increase brand awareness in your city.
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What is Targeted Advertising?
Targeted advertising (from the English "target") is characterized by the ability to accurately adjust to the target audience: education, age, gender, interests, city, district, etc. This makes it possible to offer products and services to "cold" audiences that are not aware of your business, as opposed to contextual advertising (link) where the client, as a rule, is already looking for the offered service.
Targeted Advertising in Action
Properly setting up the target means getting profit from advertising. Among the advantages and features, the following can be noted:
- Brings benefits to the consumer. The social network can recommend exactly what the user is looking for
- Available even to small businesses. The cost of targeted advertising can start from 100-200 rubles
- Quick launch. After creating an ad, it often takes 60 minutes for verification, and it will start appearing in the ad block
- Subject to analysis. You can always adjust the settings if they are not effective
- Works only for specific target audience
- Works even without a website or a community in a social network
- Provides measurable results. All information can be obtained in the form of graphs or tables
After a properly tuned targeted advertising, it will definitely give a tangible result in the form of potential customers. The options for business can be very diverse, thanks to the large coverage, interested users will definitely be found.
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